Audience profiles are maintained by your team. WriterzRoom does not profile readers or infer an audience from traffic — the value is that the profile is structured rather than prose, so a draft can be measured against it.
What a profile holds
- Reading level — a target Flesch-Kincaid grade
- Terminology — vocabulary this audience uses and expects to see
- Terms to avoid — vocabulary that signals the writer misread the room
- Objections — what this audience raises before committing
- Decision criteria and preferred evidence — reference material for the writer
Checking a draft
The fit check measures a draft against one profile and reports per dimension. It runs on saved content or on pasted text, so a draft can be checked before it is saved. Multi-word terms are matched across line breaks, because a draft that hard-wraps “cap rate” between two lines still uses it.What each result establishes
Reading level is the one genuinely two-sided measurement, so it is the only dimension that reports a real pass or fail — within ±2 grades of the target by default. Terminology and avoided terms report presence. Objections reportmentioned or absent, never “addressed”. Presence is a weak positive and a strong negative: if an objection never appears in any form, the draft certainly does not answer it, and that finding is reliable. If the wording does appear, the check has established that the topic came up — it cannot tell a rebuttal from a restatement.
A dimension the profile leaves empty is reported as
unchecked, not as a pass. An audience nobody filled in must not read as an audience every draft satisfies. Each profile shows which dimensions are filled and which are empty for the same reason.Experiments
Test which version actually lands with an audience.
Brand Voice
How you sound, separate from who you are addressing.