Social Media Campaigns

You need	Template	Style profiles that fit
A campaign of posts across one or more platforms, with captions and a posting schedule	Social Media Campaign	Social Media Voice, Brand Storytelling, Product Launch
Posts for a law firm that respect attorney advertising rules	Legal Social Post Set	Legal Marketing Writer
A script for a short vertical video	Shortform Video Script	Social Media Voice

You need

Template

Style profiles that fit

A campaign of posts across one or more platforms, with captions and a posting schedule

Social Media Campaign

Social Media Voice, Brand Storytelling, Product Launch

Posts for a law firm that respect attorney advertising rules

Legal Social Post Set

Legal Marketing Writer

A script for a short vertical video

Shortform Video Script

Social Media Voice

Templates in this guide

Each template’s contract, as configured. Studio names any required input still missing before a run starts. The word range is checked by the editor on Standard and Premium, and the Quality Gate records which required sections it found at every tier; a shortfall in either is recorded in the document’s quality report and does not block publication on its own.

Contract	Value
Template ID	`social_media_campaign`
Length	150–800 words across 2–30 posts, about 15–80 words each
Citations	Not declared; the selected vertical’s source minimum applies
Required inputs	Campaign Topic / Brand / Product; Campaign Goal; Target Platforms

Required sections: Individual posts and or reels or stories or carousels or videos or polls or threads or multi-image or articles or newsletters; Captions; Hashtags only when appropriate to the platform and brief; omit when zero are requested; Posting schedule; Performance metrics.

Contract	Value
Template ID	`legal_social_post`
Length	150–900 words
Citations	Not used
Required inputs	What the Posts Are About; Practice Area; Jurisdiction

Shortform Video Script

Contract	Value
Template ID	`shortform_video_script`
Length	150–1,200 words
Citations	Not declared; the selected vertical’s source minimum applies
Required inputs	Video Topic; Primary Platform; Video Goal; Target Audience

Required sections: Hook; Platform context; Scene beats; Voiceover or dialogue; On screen text; Call to action.

What is checked in a post set

On Standard and Premium, the editor counts the posts against the template’s range and records any post written for a platform or content type you did not select. For Social Media Campaign it also records captions over a platform’s character limit. These are recorded in the document’s quality report; Quick skips the editor, so a Quick post set is not checked this way.

Inputs that change the result

Target platforms. The draft is written for the platforms you select, and a post for any other platform is recorded as a violation.

The campaign goal. Awareness, launch, engagement, and conversion campaigns sequence and close posts differently.

Hashtag rules. State how many hashtags you want, including none. The writer is instructed to follow that; it is not checked.

Limits

Post counts and platform fit are structural checks. They do not judge whether a post will perform.

Every post should work on its own; review each one individually before scheduling.

Publishing

Deliver approved content to connected destinations.

Campaigns

Group the work behind one initiative for review and reporting.

​Templates in this guide

​What is checked in a post set

​Inputs that change the result

​Limits